Why subscribe?
What's our approach?


into the daily attitudes and
behaviours of grocery shoppers’

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your shoppers' full path to purchase;
the touchpoints from home to shelf

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your performance across
multiple channels and missions

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Know your shoppers

Get answers to the questions you want to ask with our bespoke research and insight.

Receive shopper insights on important hot topics, including digital engagement, shopper missions, food choices, value and brands.

To help you better serve your customers and target retailers, discover what's important to shoppers at Asda, Morrisons, Sainsbury's, Tesco, Waitrose, The Co-operative, Aldi, Lidl, Ocado and Amazon.

Find out what shoppers want from different categories, and develop strategies to get them to switch.

Base your decisions on the most up-to-date information, with our quarterly reports on shopper trends, and best-practice examples of marketing and innovation.

Save time by letting us pick out the important facts and expert insights for you – with our articles, blogs, webinars and email updates for subscribers.

Attend our events

To help maximise your commercial opportunities, attend our events and get the latest insights on shoppers.

Discover more about our shopper capabilities

Across Europe and North America, IGD can take you ‘on safari’ to the best stores in a market. Combining our global coverage and local knowledge, a safari is a great way to gain insights that you can apply to your business.

We offer a range of innovative learning solutions designed to inspire people in the food and grocery industry. Find your ideal blend.

If you have a specific business challenge or training requirement we can tap into our expertise and put together something just for you.

Join IGD to make the most of our research, training and unique network of over 1000 companies.

Subscribe now to start receiving our wide range of newsletters, bulletins and updates.