Category Insights
Macro Trends

Category insights

Understand why and how shopper behaviour differs by category 

Activation

How shoppers engage with different in-store and online initiatives 

New: Category benchmarks 2021 dashboard

Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.