Activation articles

01 March 2022
Retailers are beginning to prepare for HFSS (high fat, salt, and sugar) regulations that are due to come into force this October, testing out new gondola ends, promotional mechanics and highlighting healthier products. We visited Sainsbury’s and Tesco to understand more about these trials, and other initiatives they are currently trying. We pick up five key learnings from these visits about fu...
04 February 2022
Understanding how and why your shoppers shop your aisle and range, both in-store and online, is a category basic that will help ensure you are making credible merchandising recommendations and having great conversations with your customers. If you’re finding it difficult to identify shopper pain-points in your aisle and understand what POS material drives the greatest engagement with your shop...
26 March 2021
If you ask British shopper why they visit a variety discount store, they will say it is because of the great prices.  However, shoppers are not just visiting these stores for cheap prices.  The appeal is the ability to buy well-known brands at better prices than they can find elsewhere.  Despite the discounters continually evolving their grocery proposition and ranging more food and drink brands,...
11 March 2021
What’s been happening? Over the past year, the navigational methods that shoppers adopt to conduct their online shop have continued to change monthly. For example, though search has remained the most popular approach, the use of favourites dropped during the first national lockdown.  At this time, large numbers of shoppers used the channel for the first time, and so would not have had favou...
10 February 2021
As someone who has always cooked for practicality and not pleasure, yet another month of eating every meal at home is really starting to get boring – and I am certainly not alone. One of our 2021 Shopper Trends is ‘Multiple meal solutions’, which highlights the need for alternative food solutions in terms of products, formats and fulfillment. Continued restrictions limiting social interact...
15 January 2021
It is safe to say that for most of us, Christmas 2020 was unlike any other we have experienced.  As well as contending with the threat of COVID-19, shoppers were faced with multiple variations of what could and could not be done over Christmas.  This culminated in tougher restrictions being brought in days before Christmas, when many had already made plans and bought their Christmas groceries. ...
23 November 2020
It’s a challenging time to be an insight manager – no sooner than you write a report making a prediction of what is going to happen in the coming months, one of the four national governments in the UK changes a rule in relation to COVID-19 and suddenly that prediction is out of date! On this occasion, rumours of a plan to allow for “limited additional household bubbling for a small number ...
11 November 2020
As we start the six-week countdown to Christmas, shopping for special gifts for family and friends will be very different for many of us this year. But Christmas will not be the first time shoppers have had to adapt to new ways of celebrating during the pandemic and not the first special occasion where they might have approached gift shopping differently. Hands-up if you celebrated a locked-...
30 April 2020
Looking at my food cupboard, it has started to remind me of a cupboard my Grandmother kept in her spare bedroom. It was her stockroom where she kept a backup stock of long-life cans and packets. This, I hasten to add was many decades after rationing ended. So how many of the current Coronavirus shoppers’ behaviour will have longer term impacts? Through our Shoppervista tracking we have identif...
23 April 2020
Although stock piling has provided recent challenges for stores, the on-going effects of the pandemic will cause further issues for retailers and the supply chain in the foreseeable future. As we exit the panic buying stage and production becomes less stretched, it is time to start to optimise our ranges for short to medium term realities. There will be ongoing risks for the supply chain and r...