Using our Category Benchmarks, we explore 3 food-to-go subcategories.
Using our latest category benchmarks data, we look at how the importance of brands varies between 82 different sub-categories in terms of brand loyalty, influence on purchase decisions and more.
Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.
Explore IGD’s range of workshops to support your professional development.
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