Category insights presentations

Presentations

01/12/2021
The last of our series of Category Benchmarks reports takes a look at different sustainability and ethics measures, like packaging and recyclability as well as animal and employee welfare, and how important they are in product choice to shoppers across 82 different sub-categories.
25/11/2021
New HFSS legislation comes in to force in October 2022 – and business action is required now. We explore the potential in-store impact and how shoppers will react.
17/11/2021
Using our latest Category Benchmarks research, we examine the importance that shoppers place in innovation across 82 different sub categories.
17/11/2021
Using our latest Category Benchmarks research, we explore shopper desire for choice vs ease of shop and how the two interlink across 82 different sub categories.
10/11/2021
Using our latest Category Benchmarks research, we examine how shoppers across 82 sub categories perceive quality and trust supermarket private label products compared to brands.
02/11/2021
Using our latest category benchmarks data, we look at how the importance of brands varies between 82 different sub-categories in terms of brand loyalty, influence on purchase decisions and more.
13/10/2021
Using our latest category benchmarks data, we look at how shoppers balance price and quality in their value equation when deciding what to buy across 82 sub-categories.
13/10/2021
Using our latest category benchmarks data, we look at how much importance shoppers place on health factors like salt, fat, protein and others across 68 food sub-categories.
22/09/2021
Part one of the second in a series of eight reports from our brand Category Benchmarks series, we explore how important making a healthy choice is to shoppers across 68 food and drink categories, particularly when it comes to balancing low sugar with higher levels of artificial ingredients.
08/09/2021
The first of a series of eight reports from our brand new Category Benchmarks series, we explore how to best influence and win shoppers in-store in 82 different sub-categories.