Online articles

02 August 2021
In our upcoming ShopperVista webinar on 9 September we explore how to engage shoppers across different channels. The IGD team will be sharing highlights from our recent research programmes exploring the evolution of the online shopper and our cross channel in-store series. How has the online path to purchase changed? In 2020, online sales in the UK surged by 84% to £21.8bn, taking the ch...
14 July 2021
As we move closer to the removal of lockdown restrictions, how have shopping habits changed over the last three months and what will that mean for the rest of 2021? Every quarter we report on the latest changes in channel use and shopping behaviour digging deep into shopping habits within each channel in our Quarterly channel trends report . So, what are the five trends in shopper behav...
12 July 2021
The online grocery path to purchase has become increasingly complex. Online shoppers are using more navigational methods and making more order amends than ever. As the path to purchase becomes more complex more touchpoints arise. It will be essential to know the shopper journey for your products, in order to optimise all interactions. What you need to know about each shopping phase: ...
30 June 2021
COVID-19 has led to unprecedented changes in the way people shop for their food and groceries. (see our popular Quarterly channel trends – Q2 2021 report ). This has included a surge in online food and grocery shopping to record levels as shoppers have had to contend with the national lockdowns. Food retail had an exceptional year in 2020, growing by 8.5% year on year compared to just 1.3% th...
27 May 2021
News that Tesco is trialling a one-hour online delivery service called Whoosh in Wolverhampton is quite timely as we have just published our new report for ShopperVista subscribers Online quick commerce – a fad or fashion for shoppers? So how will shoppers react to Tesco’s new online service? Online opportunity for Tesco With its leading market share, Tesco has benefited from the surge...
12 May 2021
With the Prime Minister announcing a further reopening of the economy on 17 May, shopping habits may continue to change as restrictions are lifted. The past year has changed the way most people shop, with the impact on young people being significant. Those finishing university during the first lockdown last year, including myself, would have noticed the changes in their own habits as universities...
24 March 2021
This week marks the first anniversary since the Prime Minister instructed the British people to stay at home. The onset of COVID-19 at the start of 2020 thrust the food and consumer goods industry into the national spotlight with the industry working tirelessly to keep the nation fed in a time of a crisis. COVID-19 has resulted in three national lockdowns and one of the worst economic contr...
11 March 2021
What’s been happening? Over the past year, the navigational methods that shoppers adopt to conduct their online shop have continued to change monthly. For example, though search has remained the most popular approach, the use of favourites dropped during the first national lockdown.  At this time, large numbers of shoppers used the channel for the first time, and so would not have had favou...
10 February 2021
As someone who has always cooked for practicality and not pleasure, yet another month of eating every meal at home is really starting to get boring – and I am certainly not alone. One of our 2021 Shopper Trends is ‘Multiple meal solutions’, which highlights the need for alternative food solutions in terms of products, formats and fulfillment. Continued restrictions limiting social interact...
07 January 2021
Our new monthly shopper update provides you with a one-stop shop for the latest insights into the British shopper. If you only have time to read one thing every month this report will ensure you have the latest information about how British shoppers are acting, thinking and feeling. These reports will be released within the first few working days of every month so look out for them. WHAT is ...