Events and seasonal articles

13 July 2022
Why this World Cup matters The 2022 FIFA World Cup in Qatar will be the biggest sporting event of the year and a massive contributor to the food and consumer goods industry. IGD’s past research has identified common themes that are shared with other major sporting events – shopper confidence tends to go up, as does spending in non-food and HFSS products. Events like the World Cup can have ...
16 June 2022
Despite shoppers being focused on saving money so far this year, the Platinum Jubilee provided a boost for retailers as shoppers spent more on sweet treats, picnic items and alcohol. Shoppers exceeded their own expectations for the event across several factors. What could this mean for other events coming up in 2022? Here are the 3 key shopper behaviours that played out over the Jubilee weeken...
27 May 2022
As shoppers emerged from the pandemic, the excitement to socialise and come together for different events was high. However, with the cost of living challenges, has that excitement changed? The Platinum Jubilee takes place between 2-5th June 2022 with official events, street parties and concerts all taking place. In the first of our of two reports, we explore what shoppers are planning, how th...
22 March 2022
Coming out of the pandemic, we expected to see shoppers making the most of occasions in an attempt to make up for lost time. However, with the cost of living crisis upon us, shoppers are again adjusting their expectations of how occasions could play out this year.   ShopperVista Research March 2022. Base: 93 shoppers and 2p 18-44-year-old shoppers. Early indications also show: ...
21 January 2022
Prediction one: Excited but anxious for a more ‘normal’ Christmas Shoppers were more impacted by Omicron than expected this Christmas with 32% stating the news of Omicron impacted their celebrations in some way. Therefore, shoppers are likely to be more interested in making the most of upcoming events. Help shoppers prepare and increase excitement with in-store activation. Seasonal promotions ...
21 December 2021
We kick off 2022 with a webinar on 13 January exploring how shoppers celebrated Christmas 2021 to help our subscribers explain the festive shopping patterns and get ahead for 2022 planning. We will be checking back in to see if shoppers’ pre-Christmas plans and intentions became realities in light of the shifting circumstances. As a reminder our pre-Christmas research suggested that: ...
09 December 2021
After Christmas 2020’s last minute changes and a volatile year for shopper confidence, what will this Christmas bring? Will shoppers splash out or is this Christmas all about love, actually? In October we reported that 45% of shoppers were planning to start their shopping earlier this year. Nearly half (49%) said they were worried about availability of some products and only 17% said they we...
08 December 2021
Our two-minute read summarising the latest movements in British shopper sentiment and outlook. With Christmas around the corner, Black Friday sales and the unwelcome introduction of the Omicron variant, our latest monthly ShopperVista update reveals a small bounce in confidence but anxieties about availability shortages remain. Here is our summary of what you need to know about British shop...
22 October 2021
It is fair to say that Christmas 2020 was not quite what most of us had hoped for but the run up to Christmas 2021 is not looking straight forward either, so what does this mean for British shoppers? Before we look to the end of this year, a couple of reminders about what Christmas 2020 looked like for shoppers: Three quarters of shoppers (76%) told us that they celebrated with fewer p...
15 January 2021
It is safe to say that for most of us, Christmas 2020 was unlike any other we have experienced.  As well as contending with the threat of COVID-19, shoppers were faced with multiple variations of what could and could not be done over Christmas.  This culminated in tougher restrictions being brought in days before Christmas, when many had already made plans and bought their Christmas groceries. ...