Price and promotions articles

12 April 2022
With no sign of the cost of living crisis easing any time soon, saving money is becoming increasingly important to shoppers. In March, we saw shopper confidence drop to a new record low of -23, and another new record of shoppers prioritising saving money over quality when doing their food shop. Source: IGD ShopperVista. Base: 1,000+ British shoppers, March 2022 As shoppers become mor...
01 April 2022
Shrinkflation isn’t a new phenomenon but for those of you unfamiliar with the term this is described as “a rise in the general price level of goods, brought about by a reduction in the weight or size of the item sold”. In certain cases, manufacturers and retailers will be looking at product sizing, packaging and ingredients over the coming months as costs increase and margins are squeezed. So ...
09 March 2022
Shoppers are growing increasingly cautious and worried about the rising cost of living and rising food costs as UK inflation reached its highest point for 30 years and IGD’s Shopper Confidence Index reached an all-time low. Using our category benchmarks research, our new report explores; Which of the 82 categories researched are most price sensitive? The importance of price and sp...
31 March 2021
We have recently published a new report, Recovering from COVID – retailers and shoppers compared , comparing the shoppers of different retailers including the Big 4 and Aldi and Lidl. In the report we predict which shopper groups would benefit the most from the economic recovery and which would feal the financial strain the most. If you don’t have time to read the  full report  here is a summ...
29 March 2021
The UK is set for a K-shaped recovery. Some will begin to grow in prosperity whilst others get left behind or stay the same. Which shopper groups will be at the top and bottom of the K? What will matter to them, and what does this mean for retailers and suppliers? What is a K-shaped recovery? The recovery from COVID-19 will not benefit everyone equally. Some households will begin to...
04 March 2021
In his budget, the Chancellor unveiled a number of measures to support jobs and the British people. Many of these measures are likely to further boost shopper sentiment in the short-term. These include: Extension of the furlough scheme to September 2021 5% VAT rate for hospitality, accommodation and leisure retained until September Duty on beers, wines and spirits and fuel will remain...
03 February 2021
Last month we launched our new monthly ShopperVista Update designed to provide you with a one-stop shop for the latest insights into the British shopper. If you don’t have time to read the full report then here is a summary to keep you up to date with how British shoppers are thinking and feeling. 1. Rising confidence with vaccine rollout Our Shopper Confidence Index , while still rela...
15 February 2019
With Brexit scheduled for 29th March 2019, there’s no certainty on what this will really mean for shoppers. Join us on our One month to go: Brexit update webcast on the 27th February for more information. Source: IGD ShopperVista; ALL shoppers, January ’19 While many shoppers are worried about what Brexit might mean for both the UK economy and their own finances, only a minority...
15 February 2019
Discover the savvy shopping behaviours being adopted as Brexit approaches. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...
17 September 2018
Find out shoppers’ latest attitudes to price and value. DOWNLOAD AS PDF DOWNLOAD AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of ShopperVista is to try it ...