Shopper trends/Private label & brands

Latest insights

Shopper trends 2021-22: savvy shopping norm

In this updated report, see how spending priorities and savvy shopping tactics are changing as a result of rising living costs.

Private label appealing more to shoppers

We look at the five things you need to know about British food and grocery shoppers and how their behaviour changed in August with rising COVID-19 cases and dull summer weather, offset with the reopening of much of the economy.

Presentations

Category Benchmarks: the place for private label
10/11/2021
Using our latest Category Benchmarks research, we examine how shoppers across 82 sub categories perceive quality and trust supermarket private label products compared to brands.
Shopper sentiment monthly update – October 2021
03/11/2021
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
Category Benchmarks: the importance of brands
02/11/2021
Using our latest category benchmarks data, we look at how the importance of brands varies between 82 different sub-categories in terms of brand loyalty, influence on purchase decisions and more.
View all presentations
Shopper sentiment monthly update – October 2021

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.