Latest insights

Shopper squeeze - are they turning to own label?

With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.

Supermarket shoppers’ drive for private label

How does perception, usage and drive change for each tier of supermarket private label?

Presentations

03/11/2022
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
14/10/2022
How does perception, usage and drive change for each tier of supermarket private label?
22/08/2022
How are shopper preparing for the return to school? Find out in our latest report.
Shopper sentiment monthly update

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Last updated: October 2022