Private label & brands articles

07 November 2019
Nearly half of shoppers (46%) agree that they like to try smaller, new brands particularly when they are something they have not tried before! At IGD Live , we heard about the opportunity of challenger brands and the growth they can deliver. The opportunity of challenger brands and Gen-Z shoppers Young Foodies co-founder, Chris Green, looked at the growth opportunity the brands represe...
31 October 2018
Discover the categories where brands have the greatest influence on shoppers’ purchase decisions. DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find ou...
13 August 2018
Whilst World Cup fever and scorching weather saw financial confidence hit a record high, the effects have now subsided and shoppers have adopted a more cautious outlook . However, at the same time there has been an increase in those who think quality will become more important to them than saving money in the next 12 months (18% Jun’18 vs. 13% Jun’17). Source: IGD Research, B...
09 August 2018
Combining IGD’s extensive shopper insight and feedback from immersive shopper groups, we have identified the five mega-trends we anticipate defining shoppers of the future. Here’s how you can future-proof your business today to win with shoppers of tomorrow. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF FOR REGULAR UPDATES Keep up-to-date with developments ...
10 October 2017
Every month we update you on how shoppers are feeling and how this is impacting their behaviour in-store. We used data collected in September to explore shoppers’ increased focus on the search for value.  People are shopping around more How many food and grocery stores are there in your local high street?  Borehamwood store choice Our local town, Borehamwood, has at least 10 fo...
10 October 2017
Find out how shoppers are shopping around more and searching for value. Download Infographic as PDF  DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
28 September 2017
Shoppers are more likely to be looking for well-known brands in certain categories. Find out more in our infographic. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
04 September 2017
Our new category benchmark series launched on 4th September. This series of reports will identify growth opportunities for your category and your brands, and address key questions such as: 1) What role do brands play in my category? We found shoppers are more likely to be looking for brands in certain categories, such as carbonated drinks and spirits. Brand blocking will help improv...