Retailer shopper insight articles

31 March 2021
We have recently published a new report, Recovering from COVID – retailers and shoppers compared , comparing the shoppers of different retailers including the Big 4 and Aldi and Lidl. In the report we predict which shopper groups would benefit the most from the economic recovery and which would feal the financial strain the most. If you don’t have time to read the  full report  here is a summ...
29 March 2021
The UK is set for a K-shaped recovery. Some will begin to grow in prosperity whilst others get left behind or stay the same. Which shopper groups will be at the top and bottom of the K? What will matter to them, and what does this mean for retailers and suppliers? What is a K-shaped recovery? The recovery from COVID-19 will not benefit everyone equally. Some households will begin to...
26 March 2021
If you ask British shopper why they visit a variety discount store, they will say it is because of the great prices.  However, shoppers are not just visiting these stores for cheap prices.  The appeal is the ability to buy well-known brands at better prices than they can find elsewhere.  Despite the discounters continually evolving their grocery proposition and ranging more food and drink brands,...
09 December 2020
Amazon started trading in the U.S. 25 years ago. Since then it’s grown rapidly and now sells millions of products across dozens of categories. It’s become a major disruptor to many industries and a business you can’t ignore. The majority (80%) of shoppers know Amazon sells food and groceries. 23% claim to have used it to buy these products in the last four weeks. Who are its typical food ...
03 January 2020
As we begin the new decade, we predict that online will continue to be the fastest-growing channel in food and grocery. But how do shoppers choose between you and your competitors? In our new report, I look at what shoppers want from online retailers. Over 4 in 10 shoppers claim to shop online regularly, using on average one online grocer per month. Shoppers are more likely to have used ...
20 November 2019
This week Poundland announced its plan to target the ‘top-up’ grocery shop and bigger basket spend. This follows recent moves to introduce multi-price points and the launch of its  range of chilled ready meals across all stores following a trial in 24 stores across the Midlands.    The roll out of the new price point strategy has enabled the introduction of new products, specifically in heal...
24 October 2018
Understand how shoppers of different retailers compare for our 5 mega-trends; time optimisation, experimentation, personalisation, socially conscious and health conscious DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here Why ...
03 October 2018
We held our annual IGD Awards ceremony, celebrating the best individuals and companies in food and grocery, on 2 October. Shoppers themselves vote for the winners of three awards. Understanding shoppers’ experiences is key to helping businesses deliver their needs; shoppers are at the heart of everything we do, after all. We talk to over 20,000 British shoppers every year, using our ShopperV...
03 October 2018
Find out more about the winner of IGD’s Retailer of the Year Award Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here Shoppers of the Future Future-proof your business now to win with shoppers in 2025. ShopperVista subscribers can view the report...
03 October 2018
Find out more about the winner of IGD’s Food-to-go Operator of the Year Award Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here Learn more about tomorrow’s food-to-go shopper Discover the opportunities these changing consumption patterns create for y...