Retailer shopper insight reports

Presentations

29/09/2021
After a tumultuous year, we take a deep dive into the profiles, behaviours and drivers of the shoppers in nine large format stores, to help you best understand the differences between them and how best to work with the retailers.
20/09/2021
We take a closer look at the Co-op shopper; who they are, how they shop and what matters to them and how this has changed over the last year
09/06/2021
Ahead of the Sainsbury’s trade briefing and after a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Sainsbury’s shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
29/04/2021
After a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Tesco shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
21/04/2021
After their recent takeover, a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Asda shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
26/03/2021
Discount shoppers are more impulsive, but do you know how this differs by category and by discounter?
24/03/2021
Find out about the K-shaped recovery and which shopper groups will be on the upward and downward parts of the recovery. The report looks at differences by age, gender, income and retailers shopped at.
18/03/2021
After a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Morrisons shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
09/03/2021
Discover the importance of brands to variety discount shoppers across different categories
17/02/2021
A look at how supermarket shoppers are responding to increasing amounts of loyalty card specific deals, as well as how many shoppers hold them, and how they use them.