Latest insights

About Shopper Confidence Index

Find out what the IGD Confidence Index is, why use it and how to use it.

 

Shopper confidence index, October 2022 - confidence stays flat

Confidence stays flat in October amidst political turmoil.

Presentations

Confidence stays flat in October amidst political turmoil
Confidence still exceptionally low, but slightly up despite September’s turbulence
Exploring how shoppers are currently influenced by category hotspots, secondary displays and in-store media and how HFSS could change this.
Economics

Big picture analysis and advice for better informed decision making

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