Shopper confidence index reports


A Christmas of two halves as confidence remains steady.
Understand how shoppers' plans for Christmas is helping to boost shopper confidence despite concerns over the rising cost of living.
Understand how rising energy, fuel and food prices are impacting shoppers differently as they approach the key Christmas trading period.
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning.
Understand how the economic recovery is impacting shoppers differently. Our report also looks at the impact of inflation and COVID-19
Find out the impact on shopper confidence in July with the Euro 2020 football finals, heatwave conditions, the rise of the COVID-19 Delta variant and the further removal of COVID-19 restrictions.
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning
As the economy continued to open up in May and with two bank holiday weekends find out the impact on shopper confidence.
See which shopper groups are driving growth in shopper confidence as the economy opens up and what this means for your business
Find out what the IGD Confidence Index is, why use it and how to use it.
See how the first easing of lockdown restrictions, the vaccination programme and Easter helped shopper confidence to stay relatively high in March.
See how the planned easing of lockdown restrictions and the continued swift rollout of the COVID-19 vaccination programme is helping to further boost confidence in February.
See how shoppers' focus on the rollout of the COVID-19 vaccine in January is helping to boost confidence despite the national national lockdown
See how shoppers' focus on Christmas and the new vaccine in December is helping to maintain confidence ahead of a national lockdown in England.
See how hopes for a new vaccine and Christmas shopping is impacting shopper confidence.