2021-2022 Shopper trends to watch

At the start of the year we identified our five shopper trends to watch. In this report we revisit them and provide our predictions for the year ahead to help future proof your business.

Shopper confidence index, November 2021 - Christmas cheer

Understand how shoppers' plans for Christmas is helping to boost shopper confidence despite concerns over the rising cost of living.

Presentations

03/12/2021
Understand how shoppers' plans for Christmas is helping to boost shopper confidence despite concerns over the rising cost of living.
25/11/2021
New HFSS legislation comes in to force in October 2022 – and business action is required now. We explore the potential in-store impact and how shoppers will react.
03/11/2021
Understand how rising energy, fuel and food prices are impacting shoppers differently as they approach the key Christmas trading period.
Shopper sentiment monthly update – October 2021

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges

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