Big events in a cost of living crisis

How are shoppers feeling at the moment about Christmas, Easter, Mother’s Day and other big food-related events?

Shoppers feeling the pinch

As the war in Ukraine continues, shoppers experienced tax and energy cap increases this month. As a result, shopper confidence remains very low.

Presentations

10/05/2022
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
05/05/2022
How shopping habits are changing since the turn of the year.
05/05/2022
As the war in Ukraine continues, shoppers experienced tax and energy cap increases this month. As a result, shopper confidence remains very low.
Shopper sentiment monthly update – April 2022

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges

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