Shopper trends 2021: savvy shopping norm

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

Find out more about the some of the key trends from our Shopper Trends 2021 report. This includes the economic downturn (unemployment, debt, inflation) shoppers' financial confidence, changes in shopper behaviour (basket spend, main shops), out of store and in store saving money tactics. These include: food waste, cooking from scratch, planning meals, reducing spend on foodservice; promotions, buying private label, using coupons, reducing pack sizes

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