Shopper Trends
Shopper Trends


Events and seasonal

Understand how shoppers plan for and celebrate different events throughout the year

Missions

Why are people shopping?

Price and promotions​

Shopper attitudes around price and promotions and the role they play in decision making

Private label & brands

Shoppers' views on private label and branded products 

Retailer shopper insight​

Customer specific shopper insights to help tailor plans 

Shopper Confidence Index

Our future looking monthly measure of food and grocery shopper sentiment

Shopper sentiment

Latest trends and predictions for shopper behaviour, and how they relate to the British economy

Industry-leading research and supporting webcasts

Explore our series of webcasts keeping you up to date with insights across retail, shopper and supply chain.

Future-proof your business now to win with shoppers in 2025.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges

IGD forecasts the digital future for the food and grocery industry.