Category, capability & in-store excellence presentations

Presentations

17/12/2020
Read this report for a collection of recent stand-out initiatives from manufacturers and retailers in their efforts to support, engage and inspire shoppers.
19/11/2020
How is collaboration looking in category management? Feedback from retailers and suppliers on category management in 2020 from our recent survey.
09/07/2020
Read this report for a collection of excellent responses to COVID-19 from manufacturers and retailers in their efforts to support, engage and re-assure shoppers.
12/12/2019
Read on for the findings of our latest research in category management practices. How suppliers are collaborating with retailers and the benefits they receive and the challenges they face.
11/12/2019
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
23/10/2019
Which suppliers are winning with shopper marketing, and who are still struggling to deliver results. Read on for the findings from our recent shopper marketing survey
09/10/2019
In this report we explore:
-Engagement of world foods shoppers
-Demographic breakdown of world foods shoppers
-Barriers to shopping world foods
-Channel breakdown of world foods shoppers
19/07/2019
Check out our latest examples of great shopper engagement, including Sainsbury’s pop-up meat free butcher and Lindt’s personalised chocolate Easter bunnies.
24/04/2019
In this report we identify the categories in larger stores where shoppers tend to spend more time and are more open to browsing and explore the reasons why.
12/04/2019
In this report we use eye tracking to explore shopper awareness and engagement with advertising, media and packaging in-store, to identify which types of media have the greatest influence on shoppers.