Category, capability & in-store excellence presentations

Presentations

12/04/2019
In this report we use eye tracking to explore shopper awareness and engagement with advertising, media and packaging in-store, to identify which types of media have the greatest influence on shoppers.
03/04/2019
In this report we use eye tracking to explore how shoppers interact with gondola ends, free standing display units and other secondary product locations.
29/03/2019
In this report we use eye tracking to explore shopper awareness and interaction with events in supermarkets
24/01/2019
The last of our six category benchmark shopper trend reports.
18/01/2019
An insight into shopper behaviour over the festive period
20/12/2018
Continuing our category benchmark series of reports, we explore the role that innovation plays in different categories and what that means for new launches.
10/12/2018
Great examples of shopper engagement, including retailer tailored activities from Quality Street and Asda using online flexibility to drive basket size.
07/12/2018
Influencing grocery shoppers at Christmas both pre-store and in-store
06/12/2018
Things to consider if you are looking to extend your category management influence to shopper missions and usage occasions.
04/12/2018
An insight into shopper behaviour this Christmas