Category, capability & in-store excellence presentations


Discover how shoppers are influenced in-store across 35 food and grocery categories.
Continuing our category benchmark series of reports, we explore the importance of health, provenance and ethics for shoppers.
Continuing our category benchmark series of reports, we explore how shoppers determine value.
To successfully differentiate category ranges we need to be better at building it in to our ranging. Read on for advice and tips in building better curation into your ranging processes.
Using our brand new category benchmark data we reveal the importance of brands across 35 different food and grocery categories.
Read on for great examples from Coles and Sainsbury’s of driving family loyalty, ASDA and Coca-Cola collaboration and as technology advances how it is providing shopper customisation.
As the industry evolves the category management need to change with it. Read on for six future challenges for category management, you should be preparing for.
How do you create change through your category vision? Danone share their four steps to turn category ambition into action.
1 in 6 shoppers were on a health and beauty mission on their last trip. Discover how you can most effectively meet the needs of health and beauty shoppers.
We take a closer look at Weetabix’s successful healthy breakfast campaign that appeals to parents and children. An updated case study.