Trends/Category & in-store/Presentations

Category, capability & in-store excellence presentations

Presentations

Looking beyond your category: Heinz case study
06/07/2018
Look for opportunities outside your category? Read on for an updated case study on Heinz who looked past traditional categories boundaries to find opportunities.
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What’s the in-store technology opportunity?
04/07/2018
Maximising opportunities to engage with your shoppers using technology in-store.
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Q2 Shopper Excellence 2018
04/07/2018
How do you stand out in-store, great packaging, big display? How does ICA deliver a Mexican meal? Healthy pizza? And how do you customise your pet food? Read on for some great examples of shopper excellence from around the globe.
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Strategies to increase category conversion
28/06/2018
Identify the role your category can play in-store in driving incremental growth.
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Category capability and relationships 2018
06/06/2018
We are seeing an increasing level of collaboration in category management; but what are the challenges when it comes to collaboration and do suppliers have the right capabilities? Read on for our findings from our recent research in category management.
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Q1 Shopper Excellence 2018
03/04/2018
Looking for inspiration on activation solutions? Read on to see how Amazon and Tesco are targeting shoppers and how Mondelez is delivering a local solution for Coop.
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Delivering category management in the digital channel
12/12/2017
Influencing shoppers in the digital world is very different from the physical. Read on for how and where to engage shoppers and the behaviours to consider when applying category management to the online channel.
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Q4 Shopper Excellence 2017
08/12/2017
Do you know the most Kiasu town in Singapore? What Tesco & Unilever are doing for the Trussell Trust? and how to innovate a coconut? Read on for our latest collection of great shopper engagement.
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Health, provenance and ethics
16/11/2017
Understand the influence of health, origin and ethical production within your category.
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The role of innovation in supermarkets
26/10/2017
Shopper appeal and desire for new products differs by category. Find out the role that innovation plays in your category
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