Category, capability & in-store excellence presentations

Presentations

17/10/2016
Read how Walkers have tailored their activities by shopper mission and how retailers and suppliers are leveraging sponsorship, events and health with our latest examples of shopper excellence.
13/09/2016
What are the traits of the most capable suppliers in category management? Read on to understand how the most capable perform across six key areas compared to the market.
13/09/2016
Understand what quality means to shoppers and the product attributes they use to identify quality
26/08/2016
What are the big challenges for category management in the next few years? Find out what suppliers and retailers think in our recent category management survey.
27/07/2016
How are suppliers and retailers collaborating in category management? What is best practice? Read findings from our recent category management survey.
20/07/2016
How is the way suppliers and retailers practice category management changing? The top findings from our recent retailer and supplier category management capability survey.
10/05/2016
Understand the role of promotions vs EDLP, mechanic preferences by category and what improvements shoppers are looking for.
03/02/2016
How is Shopper marketing developing? how are suppliers approaching shopper marketing? This report examines the findings from our recent survey into shopper marketing.
27/01/2016
This report examines the findings from our latest global survey into category management. Find out how category management is changing to adapt to the changing shopper and retail landscape.
30/09/2015

See how Coca-Cola are empowering shoppers and how Albert Heijn’s shoppers are discovering new products in our latest examples of best practice in shopper marketing.