Category, capability & in-store excellence presentations


Guest author, James Walton, investigates aspects of some recent psychological studies which look at decision-making in food and drink choices, drawing-out key implications for food and drink businesses.
Check out the latest shopper excellence report to see how Stew Leonard’s is making milk fun and how Diageo is shaking it for shoppers.
Our latest examples of best practice shopper marketing, including Asda's innovation in bakery and Sainsbury’s leveraging customers reviews
Looking to move away from promoting just on price? Check out our latest shopper marketing examples including innovative promotions that aren’t just about price.
Showcasing the latest examples of shopper marketing, including how Tesco is leveraging its online services and Diageo is having a refreshing summer
We take a closer look at Ella’s Kitchen the first brand to offer baby food in a pouch. With products that appeal to both the child and the parents and has ensured great stand out in-store
Take a look at the top six findings from our supplier and retailer category management research to see what lies in-store in the future.
Take a look at our pick of some of the industry’s best-in-class examples of shopper marketing from the first half of 2014
Find out how key in-store activities influence shopper purchase decisions through an in-depth focus on shoppers attitudes, behaviours and perceptions towards secondary locations, events and retailer media.
The latest in-store excellence examples showcasing shopper marketing best practice