Category, capability & in-store excellence presentations

Presentations

19/08/2015
Guest author, James Walton, investigates aspects of some recent psychological studies which look at decision-making in food and drink choices, drawing-out key implications for food and drink businesses.
15/07/2015
Check out the latest shopper excellence report to see how Stew Leonard’s is making milk fun and how Diageo is shaking it for shoppers.
04/03/2015
Our latest examples of best practice shopper marketing, including Asda's innovation in bakery and Sainsbury’s leveraging customers reviews
01/12/2014
Looking to move away from promoting just on price? Check out our latest shopper marketing examples including innovative promotions that aren’t just about price.
19/08/2014
Showcasing the latest examples of shopper marketing, including how Tesco is leveraging its online services and Diageo is having a refreshing summer
09/07/2014
We take a closer look at Ella’s Kitchen the first brand to offer baby food in a pouch. With products that appeal to both the child and the parents and has ensured great stand out in-store
10/06/2014
Take a look at the top six findings from our supplier and retailer category management research to see what lies in-store in the future.
29/05/2014
Take a look at our pick of some of the industry’s best-in-class examples of shopper marketing from the first half of 2014
08/04/2014
Find out how key in-store activities influence shopper purchase decisions through an in-depth focus on shoppers attitudes, behaviours and perceptions towards secondary locations, events and retailer media.
19/02/2014
The latest in-store excellence examples showcasing shopper marketing best practice