Category, capability & in-store excellence articles and infographics

Looking at my food cupboard, it has started to remind me of a cupboard my Grandmother kept in her spare bedroom. It was her stockroom where she kept a backup stock of long-life cans and packets. This, I hasten to add was many decades after rationing ended. So how many of the current Coronavirus shoppers’ behaviour will have longer term impacts? Through our Shoppervista tracking we have identif...

Although stock piling has provided recent challenges for stores, the on-going effects of the pandemic will cause further issues for retailers and the supply chain in the foreseeable future. As we exit the panic buying stage and production becomes less stretched, it is time to start to optimise our ranges for short to medium term realities. There will be ongoing risks for the supply chain and r...

The multichannel challenge for convenience  Our multichannel report last year,   Unlocking shopper behaviour by channel , confirmed that the majority of shoppers use multiple channels each month. On average, people are conducting 24 shopping trips per month. People are making seven trips a month to convenience stores and spending less than eight minutes in-store per trip, including time a...

With Brexit scheduled for 29th March 2019, there’s no certainty on what this will really mean for shoppers. Join us on our One month to go: Brexit update webcast on the 27th February for more information. Source: IGD ShopperVista; ALL shoppers, January ’19 While many shoppers are worried about what Brexit might mean for both the UK economy and their own finances, only a minority...

Have the phone calls from your buyer started to be less frequent? Or have the requests for data and analysis dried up? Then you could be a casualty of the ongoing shifted in who owns the knowledge and insight. Historically suppliers would be the experts in the category and retailers would rely on their category knowledge. However, change is a foot three trends are converging meaning ownership o...

When it comes to choosing a destination for food and groceries, the decision for the shopper usually comes down to convenience, the right choice and cost. Shoppers will balance these three based on what their shopping needs are for the mission they are on.  Top reasons for choosing last store visited Base: 1,700+ ALL shoppers allocated to a channel, Oct'18, Top reasons for choosing...

Discover the categories where brands have the greatest influence on shoppers’ purchase decisions. DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find ou...

A priority for all retailers is how to increase conversion in their stores.  Encouraging shoppers to add incremental products to their trolleys will drive sales.  However, there is only so much space within the store and so retailers need to consider the following questions: - Which categories are shoppers more likely to purchase on impulse? Where are the key hotspots in-store to optim...

As someone who often interviews shoppers in-store, I frequently get asked what really drives them to buy particular products? What shoppers say they do isn’t always the same as what they actually do in-store.  It got me thinking about how I decide what I buy. Surely it’s just based on the brands I always use. To truly understand shoppers’ in-store decisions, you have to take a more scient...

What do shoppers of the future want and how will they behave? Vanessa considers what shoppers will look like and why it’s important to start getting ready for them now. We’re in an incredible period of change in our industry There are so many influences to consider – digital and online, Brexit, the changing structure of grocery channels and shoppers’ evolving needs. This is the reason w...