Category, capability & in-store excellence articles and infographics

08 May 2018
Great prices, high quality, convenient solutions and a varied range are all expected by shoppers when buying food and groceries. To remain competitive retailers and suppliers need to meet shoppers’ basic needs while continuing to innovate to excite shoppers and appeal to their evolving needs. In this article Nicola Ball, Shopper Insight Manager at IGD reveals what shoppers look out for whe...
16 November 2017
Our latest infographic highlights the categories in which shoppers are more likely to be influenced by new products. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
01 November 2017
Increasing conversion in-store is a priority for every retailer. Encouraging shoppers to add more products to their trolleys is one way to drive sales, but there’s only so much space within the store. This means retailers need to consider the following questions: Which categories are shoppers more likely to purchase on impulse? Where are the key hotspots in-store to optimise conversion? ...
18 October 2017
There are multiple opportunities to drive category conversion in-store.  Download our latest infographic to find out more DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
28 September 2017
Shoppers are more likely to be looking for well-known brands in certain categories. Find out more in our infographic. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
04 September 2017
Our new category benchmark series launched on 4th September. This series of reports will identify growth opportunities for your category and your brands, and address key questions such as: 1) What role do brands play in my category? We found shoppers are more likely to be looking for brands in certain categories, such as carbonated drinks and spirits. Brand blocking will help improv...
04 September 2017
Our new research captures shopper behaviour and motivations in the moment.  Find out how we can help you to make more effective business decisions.
30 August 2017
Why are retailers not implementing our category management recommendations? We’ve understood their strategies, we’ve tailored our proposals to their needs and we’ve shown them the size of the prize. However, we are still struggling to get them to implement our recommendations. Why? If this is a common challenge for you, it is worth putting yourselves in the shoes of the retailer to unde...
07 July 2017
Key themes from the IGD Category Management and Shopper Marketing Summit Last week we held the 22nd annual IGD Category Management and Shopper Marketing Summit in London. The event saw a change to the usual format, mixing plenary sessions with breakout sessions; with 36 speakers over the two days sharing more content than ever before. What was evident across the two days is that shopper m...
07 June 2017
This year James Walton, our Chief Economist will kick off our Category Management and Shopper Marketing Summit , looking at the progress and possible impacts of BREXIT. With less than three weeks to go to the event, James reflects in the following article on the potential implications of BREXIT on Category management. Anything Is Possible The General Election of 2017 is now upon us and ...