Category, capability & in-store excellence articles and infographics

11 February 2016
I recently noticed a Valentine’s Day deal from Morrisons, who are currently selling that well known aphrodisiac - Oysters, for just 25p each. I think it is a fabulous deal and have already decided to pick some up. But, and this is a big ‘but’, the other part of me is thinking what my will wife think if she ever found out I bought her 25p oysters? Source: Morrisons Some re...
12 November 2015
The Co-operative Group has embarked on a journey to become the best convenience retailer in the UK and a key element in accomplishing this is Right Range, Right Store – a strategy to take each outlet beyond providing what is expected from The Co-operative and a convenience store, and offer something quite distinctive. This has meant a revolution in terms of the way range and space decision...
01 July 2015
Last week the team and I were at our annual Category Management and Shopper Marketing Summit in London to hear 24 speakers from leading retailers and manufacturers share their latest insight and case studies. The largest event of its kind in Europe, this year’s summit attracted an audience of over 400. If you missed out, here’s a round-up of the topics that shaped the conversation in ...
12 May 2015
Building a training plan for someone just starting out is usually straightforward but what about those who have been working in the function for longer? Our recent research on category management within suppliers looked at how people with more than six years’ experience rated their own capability. Core skills Nearly all rated themselves “capable” or “expert” in overall category...