Category snapshots

Presentations

26/01/2018
Find out how you can more effectively target shoppers in this category
26/01/2018
Having a healthy option is highly important when buying yoghurts. Find out more
12/01/2018
Find out how shopper behaviour and motivations when purchasing household cleaners differs from the average category
08/01/2018
Butter, margarine and spreads is one of the most planned categories in the supermarket…find out more about shopper behaviour in this category
21/12/2017
Discover what is important to shoppers when purchasing chilled ready meals and how this differs to other food and grocery categories.
27/11/2017
Quality, health and ethics are all important to the chilled ready meal shopper. Find out how this compares to other categories.
13/11/2017
We reveal how to maximise opportunities within fresh poultry with a focus on quality, ethics and helping shoppers save time.
13/11/2017
We explore the importance of quality, health and choice amongst fresh fish shoppers.
07/11/2017
Price and health are both important to juice shoppers. What does this mean for your business?
06/11/2017
Find out how shopper motivations and in-store behaviour compare to other food and grocery categories.