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Category benchmarks series
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Category & in-store
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Category snapshots
Category snapshots
Presentations
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Identifying challenges and opportunities within fresh red meat
03/11/2017
We reveal how to maximise opportunities within fresh red meat and the role of quality, ethics and meal solutions.
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Identifying challenges and opportunities within carbonated drinks
30/10/2017
Product familiarity is most important to shoppers in carbonated drinks…
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Identifying challenges and opportunities within world foods
26/10/2017
We benchmark shopper behaviour and motivations in world foods against 34 other food and grocery categories
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Identifying challenges and opportunities within biscuits
18/10/2017
Impulse purchasing is high within biscuits but how does this compare to other food and grocery categories?
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Identifying challenges and opportunities within confectionery
28/09/2017
We uncover the motivations behind the decisions that shoppers make in-store when purchasing confectionery
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Identifying challenges and opportunities within crisps
26/09/2017
We reveal how shopper behaviour within crisps compares to other food and grocery categories.
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Identifying challenges and opportunities within beer and cider
18/09/2017
We identify the top purchase drivers within beer and cider and how this compares to other grocery categories.
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Identifying challenges and opportunities within wine
18/09/2017
High impulse purchasing in wine, but how does this compare to other categories?
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Identifying challenges and opportunities within spirits
18/09/2017
We benchmark spirits against other food and grocery categories, exploring category strengths and growth opportunities.
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Category benchmarks – Frozen foods
24/01/2017
Unlock growth opportunities for ice-cream, frozen meals, vegetables and meat, fish & poultry
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