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We have just reached the end of the first phase of our fieldwork with the Shoppers of Our Time for 2021. This time around we focused on healthier eating and living, as well as how their shopping, cooking and eating behaviour is different in this national lockdown compared with that first national lockdown nearly a year ago. The full report into this fieldwork will follow in the next couple o...

As someone who has always cooked for practicality and not pleasure, yet another month of eating every meal at home is really starting to get boring – and I am certainly not alone. One of our 2021 Shopper Trends is ‘Multiple meal solutions’, which highlights the need for alternative food solutions in terms of products, formats and fulfillment. Continued restrictions limiting social interact...

Here we highlight the five convenience shopper trends that will develop and evolve over the coming 12 months. These will shape the convenience channel in the UK. ShopperVista subscribers can read the full report, including the latest ShopperVista convenience channel insight, retailer case studies and implications for suppliers here . 1. Fulfilling bigger basket missions With incr...

Shopper confidence has increased in January to -5, the highest level since February 2020 according to our latest Shopper Confidence Index results. Key drivers for confidence The increase is driven by restored confidence within the over-55s, which appears to be a direct result of the vaccine roll-out. Trust in the food industry is also at an all-time high, thanks to the industry maint...

Last month we launched our new monthly ShopperVista Update designed to provide you with a one-stop shop for the latest insights into the British shopper. If you don’t have time to read the full report then here is a summary to keep you up to date with how British shoppers are thinking and feeling. 1. Rising confidence with vaccine rollout Our Shopper Confidence Index , while still rela...

2020 was a year like no other. How many times have we all heard or said that in the last few months? One of the things that changed and continues to change for all of us in this pandemic was our eating and drinking habits. Restrictions of socialising, increased working from home and spending more time at home has all led to changes in where we eat and for many what we eat. Back in 2019 my co...

It would not be an understatement to say that, in March 2020 when I created Shoppers of Our time , I didn’t expect to be writing this blog whilst under the conditions of a national lockdown. Ever the optimist, I planned for 2021 to be following our households as they got back to normal – how healthy eating, social lives, cooking and working had changed due to the pandemic that we all were look...

The outbreak of COVID-19 has been one of the biggest public health challenges ever faced. Despite the challenges of COVID-19, big changes in shopper behaviour and range consolidation meant the retail food and drink market actually grew in 2020 while foodservice sales declined. How could this impact front of pack (FOP) nutrition labels? 1. FOP Nutrition labelling is under review Front of p...

It is safe to say that for most of us, Christmas 2020 was unlike any other we have experienced.  As well as contending with the threat of COVID-19, shoppers were faced with multiple variations of what could and could not be done over Christmas.  This culminated in tougher restrictions being brought in days before Christmas, when many had already made plans and bought their Christmas groceries. ...

Latest IGD research, conducted 8-10 January, shows that half of shoppers claimed to have stockpiled or bought extra recently due to COVID-19. This has increased from last week though is still lower than previous levels, particularly last April, when it reached 64%. Stockpiling is highest among 18-44s (62%) and those living in London and Northern Ireland (both 65%). In comparison, claimed st...