All articles and blogs

05 May 2022
Our two-minute read summarising the latest movements in British shopper sentiment and outlook. This month shoppers faced implications from the continuation of the war in Ukraine, as well as the introduction of the energy price cap and national insurance tax rise. Here is a summary of what you need to know about British shoppers this month: 1. Shopper confidence halts in its decline, but ...
13 April 2022
Availability issues Operational labour and HGV driver shortages continue to disrupt food supply chains. Food and consumer goods businesses have been hit hard by recruitment and retention challenges. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. The government has committed to a package of support i...
12 April 2022
With no sign of the cost of living crisis easing any time soon, saving money is becoming increasingly important to shoppers. In March, we saw shopper confidence drop to a new record low of -23, and another new record of shoppers prioritising saving money over quality when doing their food shop. Source: IGD ShopperVista. Base: 1,000+ British shoppers, March 2022 As shoppers become mor...
06 April 2022
Our two-minute read summarising the latest movements in British shopper sentiment and outlook. Throughout March shoppers witnessed more of the same. More price rises, more energy worries and more uncertainty over their financial future. Here is a summary of what you need to know about British shoppers this month: 1. Shopper confidence lower again as financial confidence drops March’s ...
01 April 2022
Shrinkflation isn’t a new phenomenon but for those of you unfamiliar with the term this is described as “a rise in the general price level of goods, brought about by a reduction in the weight or size of the item sold”. In certain cases, manufacturers and retailers will be looking at product sizing, packaging and ingredients over the coming months as costs increase and margins are squeezed. So ...
31 March 2022
As we try to move ‘post-Covid’, shoppers are facing a cost of living crisis, which will change their perceptions of how they can spend their money. With this in mind, we asked shoppers about their plans for eating out of home post-Covid and how they are planning for occasions. Here are three of the key findings. ShopperVista subscribers can access the full report here . 1. We are already s...
31 March 2022
(Spoiler alert: Yes they are) I have found myself speaking a lot recently on the topic of sustainability, and specifically on the eco-consciousness of shoppers; how do we, as an industry, encourage shoppers to switch to reuse and refill? Are shoppers becoming more eco-conscious? Is now the right time to deliver sustainable ranges? Sustainability in food and groceries is an incredibly import...
22 March 2022
Coming out of the pandemic, we expected to see shoppers making the most of occasions in an attempt to make up for lost time. However, with the cost of living crisis upon us, shoppers are again adjusting their expectations of how occasions could play out this year.   ShopperVista Research March 2022. Base: 93 shoppers and 2p 18-44-year-old shoppers. Early indications also show: ...
09 March 2022
Shoppers are growing increasingly cautious and worried about the rising cost of living and rising food costs as UK inflation reached its highest point for 30 years and IGD’s Shopper Confidence Index reached an all-time low. Using our category benchmarks research, our new report explores; Which of the 82 categories researched are most price sensitive? The importance of price and sp...
08 March 2022
Availability issues Operational labour and HGV driver shortages continue to disrupt food supply chains. Although there are some regional variations, absence rates within the food and consumer goods industry due to the Omicron variant are declining . Food and consumer goods businesses have been hit hard by recruitment and retention challenges. This is resulting in lower order fulfilment leve...