All articles and blogs

07 December 2021
Availability issues Operational labour and HGV driver shortages continue to disrupt food supply chains. Food and consumer good businesses have been hit hard by recruitment and retention challenges in 2020 and 2021. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. The government has committed to a package ...
23 November 2021
Availability issues Operational labour and HGV driver shortages continues to disrupt food supply chains. Food and consumer good businesses have been hit hard by recruitment and retention challenges in 2020 and 2021. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. The government has committed to a package...
22 November 2021
How do you cut through the noise and make sure your brands and products make it into shoppers’ online shopping baskets? With £1 in every £10 spent on food and groceries spent online and the channel forecast to grow 20% in the next five years, getting your online strategy for shopper conversion online has never been more important. The checkout walk (that last “before you go” webpage before ...
09 November 2021
Labour shortages impacting availability – shopper research 05-07 November 2021 Availability issues Operational labour and HGV driver shortages has become severe enough to disrupt food supply chains. Food and consumer good businesses have been hit hard by recruitment and retention challenges in 2020 and 2021. This is resulting in lower order fulfilment levels than normal, meaning there is an im...
08 November 2021
In our upcoming ShopperVista webinar on 2 December the IGD team will explore shoppers attitudes towards sustainability and highlights from our research looking at shopper plans for Christmas and sharing our post-Christmas research plans. It is fair to say that Christmas 2020 was not quite what most of us had hoped for but the run up to Christmas 2021 is not looking straight forward either, s...
03 November 2021
Our two minute read summarising the latest movements in British shopper sentiment and outlook How are shoppers reacting to rising prices? Against a backdrop of preparations for COP26, availability challenges and rises in energy, fuel and food prices, our latest monthly ShopperVista update reveals a continued decline in shopper confidence coupled with increased focus on the environment when ...
26 October 2021
Engaging shoppers in-store: The role of secondary locations and displays After what seems like years in front of screens, the ShopperVista team have finally been able to get back into stores to do some eye tracking!        We’ve visited a range of different retailers, and asked shoppers to complete a 30-minute shopping trip wearing eye tracking glasses. We then reviewed the fo...
25 October 2021
Availability issues Operational labour and HGV driver shortages has become severe enough to disrupt food supply chains. Food and consumer good businesses have been hit hard by recruitment and retention challenges in 2020 and 2021. This is resulting in lower order fulfilment levels than normal, meaning there is an impact on availability of some food and groceries. The government has committe...
22 October 2021
It is fair to say that Christmas 2020 was not quite what most of us had hoped for but the run up to Christmas 2021 is not looking straight forward either, so what does this mean for British shoppers? Before we look to the end of this year, a couple of reminders about what Christmas 2020 looked like for shoppers: Three quarters of shoppers (76%) told us that they celebrated with fewer p...
19 October 2021
COVID-19 has led to significant changes in shopping behaviour. Some of these are short-term and some long-term. The national lockdowns and restrictions led to some of the biggest shifts in channel choices in years. COVID-19 has accelerated the growth of the online channel. In our household, we quickly shifted more of our spend online. While we have gone back to shopping more in-store, we are b...