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Further easing of COVID-19 restrictions: How are shoppers changing their behaviour? As the economy opened up further in April with the re-opening of non-essential retail and outdoor hospitality, our Multichannel growth – ShopperVista update April 2021 report revealed an increase in shoppers’ repertoire reflecting their rising confidence in returning to physical shops. Here is a summary ...

How will British shoppers behave after lockdown? We track more than 3,000 shoppers every quarter to understand how their habits have adapted during COVID-19. In this extract, we present five highlights from our Q2 report, showing how shoppers are changing across online, food discount, convenience, large stores and variety discounters. 1. Online: record numbers are mainly using this channel ...

Shopper confidence remains at its highest level in over a year, driven by the easing of lockdown restrictions, the vaccination programme and a focus on Easter. According to the latest Shopper Confidence Index , the focus on quality for the year ahead is at its highest level recorded*, driven by higher earners who have the disposable income to “trade up”. However, shopper sentiment is be...

In our upcoming ShopperVista webinar on 6 May we will delve into what will be next for shoppers. As restrictions begin to ease around the country and we can start socialising once again what will that mean for shopping habits? What are the trends to watch? At the start of 2021, we set out five shopper trends to watch: Savvy shopping norm Multiple meal solutions Demanding...

Staying close to the questions subscribers are asking helps us direct our research programme but listening to subscribers does not only influence our research. Last year I spent some time talking to a number of different subscribers and one of the things I was told was that it is not always easy to find what you need on ShopperVista. To help improve that and make your life easier you may have not...

Our March ShopperVista update looks at how shoppers were thinking and feeling in the run up to Easter and as the first easing of restrictions took place in parts of the UK. The six things you need to know this month about British food and grocery shoppers are: Stable shopper confidence Shopper confidence remained stable at-4 in March, still the highest level since January’20. Expe...

We have recently published a new report, Recovering from COVID – retailers and shoppers compared , comparing the shoppers of different retailers including the Big 4 and Aldi and Lidl. In the report we predict which shopper groups would benefit the most from the economic recovery and which would feal the financial strain the most. If you don’t have time to read the  full report  here is a summ...

The UK is set for a K-shaped recovery. Some will begin to grow in prosperity whilst others get left behind or stay the same. Which shopper groups will be at the top and bottom of the K? What will matter to them, and what does this mean for retailers and suppliers? What is a K-shaped recovery? The recovery from COVID-19 will not benefit everyone equally. Some households will begin to...

If you ask British shopper why they visit a variety discount store, they will say it is because of the great prices.  However, shoppers are not just visiting these stores for cheap prices.  The appeal is the ability to buy well-known brands at better prices than they can find elsewhere.  Despite the discounters continually evolving their grocery proposition and ranging more food and drink brands,...

This week marks the first anniversary since the Prime Minister instructed the British people to stay at home. The onset of COVID-19 at the start of 2020 thrust the food and consumer goods industry into the national spotlight with the industry working tirelessly to keep the nation fed in a time of a crisis. COVID-19 has resulted in three national lockdowns and one of the worst economic contr...