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It is never easy to predict with certainty what shoppers will do in the future, particularly regarding EU Exit. Much will depend on the outcome of the negotiations between the UK and EU and whether there is a deal. Even if there is a deal, a changing/new relationship with the EU could have a significant impact on shoppers. As hard as it is currently to predict shopper behaviour, our ShopperV...

It’s a challenging time to be an insight manager – no sooner than you write a report making a prediction of what is going to happen in the coming months, one of the four national governments in the UK changes a rule in relation to COVID-19 and suddenly that prediction is out of date! On this occasion, rumours of a plan to allow for “limited additional household bubbling for a small number ...

Watch this video to hear the latest on what the UK’s exit from the EU could mean for the food and consumer goods industry. This video will cover: Politics and government Business readiness for EU Exit Economic position Shopper sentiment DOWNLOAD THE SLIDES Webinar: your EU Exit update - December 16 December | 11:00AM There are n...

As we start the six-week countdown to Christmas, shopping for special gifts for family and friends will be very different for many of us this year. But Christmas will not be the first time shoppers have had to adapt to new ways of celebrating during the pandemic and not the first special occasion where they might have approached gift shopping differently. Hands-up if you celebrated a locked-...

Following the announcement of a second national lockdown in England, there continue to be reports of significantly increased sales particularly for household paper, tins and packaged goods, and personal care products. The supply chain remains resilient with no significant shortages. Demand for online delivery slots is also reported to be very strong. Latest IGD research conducted over the we...

Since the increase in shopper stockpiling last weekend which coincided with the announcement of a second national lockdown , stockpiling has slipped back. On Wednesday and Thursday, there was a decline in shoppers claiming to have stockpiled to 45% compared to 55% over the weekend. Stockpiling is highest among 18-24s (73%), ABC1s (51%) and those with children (52%). Top categories ...

Following the announcement of a second national lockdown , there was an increase in shopper stockpiling over the weekend. Since then, stockpiling has slipped back at the start of this week. On Monday and Tuesday, there was a decline in shoppers claiming to have stockpiled to 46% comparted to 55% over the weekend. Stockpiling is highest among 18-24s (53%) and 35-44s (51%). Top categ...

COVID-19 has led to a change in channel shopper profiles, behaviours, wants and needs. Many shoppers have been attracted to online shopping as they have wanted to avoid going into stores because of safety concerns , and for many it simply fits in with their new lifestyles. As record numbers of shoppers are shopping online, delivery has never been so important. And as a result, growing numbe...

What a year 2020 has been so far! With everything that has been going on, it is easy to forget that Christmas is less than three months away. Local lockdowns and the ‘rule of 6’ mean that Christmas is likely to be very different this year.  So how will this impact food and grocery shopping? Uncertainty will make it harder to plan Changing guidelines and the unpredictability of COVID-19 make...

Six months ago, in the height of the first COVID-19 lockdown, we conceived of the Shoppers of Our Time project as a way of tracking the response of shoppers to the unprecedented circumstances we had found ourselves in, and how they then returned to normal once the crisis abated. Little did we imagine at the time that half a year later not only would COVID-19 still be a thing, but actually it wo...