Category insights/Activation

Latest insights

Destination variety discounters

Why are shoppers choosing to shop at Poundland, Wilko, B&M and Home Bargains?

H2 Shopper excellence 2021

Your guide to the recent initiatives that we think shoppers will love.

Presentations

Destination variety discounters
13/04/2022
Why are shoppers choosing to shop at Poundland, Wilko, B&M and Home Bargains?
H2 Shopper excellence 2021
20/12/2021
Your guide to the recent initiatives that we think shoppers will love.
Influencing shoppers in-store and online – channels compared
21/07/2021
With the proposed restrictions that will limit marketing and merchandising on HFSS products we explore the role of different mechanics to engage and influence shoppers across channels.
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