Latest insights

Category snapshot: fresh produce

Our latest category snapshot focuses on fresh produce. We explore what matters to shoppers, our view of the offer from the big six UK retailers and examples of in-store executions.

Category snapshot: pet food

We look at what matters to pet food shoppers, our view of the offer from the Big Six UK retailers and examples of in-store executions.

Presentations

01/03/2023
Our latest category snapshot focuses on fresh produce. We explore what matters to shoppers, our view of the offer from the big six UK retailers and examples of in-store executions.
21/02/2023
We look at what matters to pet food shoppers, our view of the offer from the Big Six UK retailers and examples of in-store executions.
13/07/2022
With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.
Category benchmarks 2021 dashboard

Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.