Using our latest category benchmarks data, we look at how the importance of brands varies between 82 different sub-categories in terms of brand loyalty, influence on purchase decisions and more.
Using our latest category benchmarks data, we look at how shoppers balance price and quality in their value equation when deciding what to buy across 82 sub-categories.
Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.
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