Latest insights

Shopper squeeze - are they turning to own label?

With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.

Our guide to completing a range review

The five-step guide is designed to take you through the key steps, provide handy tips and hints on where you can find different insights.

Presentations

13/07/2022
With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.
01/06/2022
As shoppers continue to grapple with the cost-of-living challenges we set out to find out what the impact is at a category level.
13/04/2022
Why are shoppers choosing to shop at Poundland, Wilko, B&M and Home Bargains?
Category benchmarks 2021 dashboard

Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.