Our latest category snapshot focuses on fresh produce. We explore what matters to shoppers, our view of the offer from the big six UK retailers and examples of in-store executions.
We look at what matters to pet food shoppers, our view of the offer from the Big Six UK retailers and examples of in-store executions.
Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.
Explore IGD’s range of workshops to support your professional development.
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