Latest insights

Which categories are shoppers impulse purchasing online?

Explore the levels of impulse purchasing and planning across a range of different categories online.

Destination categories in variety discounters

Discover what categories shoppers are going to Poundland, Wilko, Home Bargains and B&M to buy and why.

Presentations

21/07/2021
With the proposed restrictions that will limit marketing and merchandising on HFSS products we explore the role of different mechanics to engage and influence shoppers across channels.
26/03/2021
Discount shoppers are more impulsive, but do you know how this differs by category and by discounter?
09/03/2021
Discover the importance of brands to variety discount shoppers across different categories
Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.