Category Benchmarks: ethics and sustainability

Bryony Perkins
Shopper Insight Analyst
@IGDShopperNews

Using our latest Category Benchmarks research, we examine how important factors like packaging, recyclability, reusability, animal welfare, and buying local are when shoppers choose a product in-store across 82 different sub-categories and 20 different macro categories.

Looking for more category insight? Visit our dedicated Category insights hub

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