Category Benchmarks: making a healthy choice part two

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

Part two of the second of a series of eight reports from our brand Category Benchmarks series, we explore shoppers use different health factors to help them make a purchase decision across 68 different food and drink sub-categories. In this report we look at health as a driver of product choice, across fat, salt, protein, fibre, wholegrains and added vitamins and minerals.

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