This report includes a collection of recent stand-out initiatives from manufacturers and retailers, grouped into the following categories: 

• Digital advancements
• In-store activation 
• Focus on sustainability
• Education and engagement

Our next webinar: ShopperVista subscribers are invited to join our experts as we share our findings to support your post-Christmas reviews in the new year. We also kick off 2022 by sharing our shopper trends to watch in the year ahead. Register and attend: Christmas 2021: A return to normal? Webinar on Thursday 13 January.