Influencing shoppers in-store and online – channels compared

This report looks at opportunities to engage with and influence shoppers across different channels. It looks at:

  • Category hotspots: Which categories do shoppers tend to spend more time and are which categories are driving impulse purchases?
  • Secondary displays: How do secondary displays such as gondola ends and FSDUs and online adverts influence what shoppers buy?
  • In-store media: Which types of media have the greatest influence on shoppers?
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