Shopper Insight Manager
The second of a series of eight reports from our brand Category Benchmarks series, we explore shoppers use different health factors to help them make a purchase decision across 68 different food and drink sub-categories. In this report we look at health as a driver of product choice, and the challenge posed by shoppers demanding both low sugar and low levels of artificial ingredients.
Read the first report in the series; Driving in-store conversion
Looking for more category insight? Visit our dedicated Category insights hub