Latest insights

Quarterly channel trends - Q3 2021

As we move towards the end of lockdown restrictions, find out about the latest shopping trends by channel, channel usage and changes in channel shopper demographic profiles.

Aldi and Lidl: Now winning with families

In this report we look at how food discounters are central to the shopping mix for families and how they are appealing to families.

Presentations

21/07/2021
With the proposed restrictions that will limit marketing and merchandising on HFSS products we explore the role of different mechanics to engage and influence shoppers across channels.
14/07/2021
Understand how shopping habits have continued to adapt as we move towards the end of restrictions.
06/07/2021
The latest data on shoppers’ approach to multichannel shopping.
Multichannel monthly shopper update – May 2021

The latest data on shoppers’ approach to multichannel shopping.

The Lidl shopper journey

Maximise your opportunities to trade with Lidl by better understanding its shoppers

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges