Latest insights

What matters to the Morrisons shopper?

With the news this week that Morrisons is to be sold on, Dan looks at what matters to the Morrisons shopper and how you can continue to succeed with the company no matter the outcome of the sale.

Quarterly channel trends - Q3 2021

As we move towards the end of lockdown restrictions, find out about the latest shopping trends by channel, channel usage and changes in channel shopper demographic profiles.

Presentations

04/10/2021
The latest data on shoppers’ approach to multichannel shopping.
29/09/2021
After a tumultuous year, we take a deep dive into the profiles, behaviours and drivers of the shoppers in nine large format stores, to help you best understand the differences between them and how best to work with the retailers.
22/09/2021
The latest data on shoppers’ approach to multichannel shopping.
Multichannel monthly shopper update – September 2021

The latest data on shoppers’ approach to multichannel shopping.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges