Latest insights

The Sainsbury's shopper

In this report, we focus on the Sainsbury's shopper.

The Tesco Shopper

We take a closer look at the Tesco shopper. Who are they, how do they shop and what matters to them?

Together we can help you solve major challenges and grow your business

Presentations

22/06/2022
Revisit the divides in shopper behaviour with the cost of living crisis now in full flow.
07/06/2022
The latest data on shoppers’ approach to multichannel shopping.
24/05/2022
Get up to speed with the Sainsbury's shopper - who they are, how they shop and what matters most to them.
Multichannel monthly shopper update

The latest data on shoppers’ approach to multichannel shopping.

Last updated: May 2022

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges