The evolution of the online grocery path to purchase

Date : 12 July 2021
The online grocery path to purchase has become increasingly complex. Online shoppers are using more navigational methods and making more order amends than ever. As the path to purchase becomes more complex more touchpoints arise. It will be essential to know the shopper journey for your…
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters