Aldi Price Matching: deal or no deal?

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

Aldi Price Match is a mechanic used by Sainsbury’s and Tesco on hundreds of popular lines in-store and online. In these retailers, items with the Aldi Price Match promise are guaranteed to be no more expensive than they are in Aldi. We’ve asked shoppers what they think about the price matching, and whether it would impact their shopping habits.