Divided shoppers: the cost of living, revisited

Richard Green
Shopper Insights Manager – Channels
@IGDShopperNews

This report revisits our 2 part divided shoppers’ content from January this year.

As we enter the summer period, we are all currently feeling the heat of the cost of living crisis. This report looks to revisit some of the trends we were seeing in January this year. How divided are shoppers now? Has anything new started to develop?

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