Food-to-go specialist shopper

Rhian Thomas
Head of Insight - ShopperVista & FTG
@IGDShopperNews

This report delivers snapshot shopper profiles for food-to-go specialists Greggs, Subway and Pret. Looking at the most common mission, age and gender profiles as well as regional breakdowns. The report looks closely at what shoppers are looking for, and their satisfaction rating on particular aspects of specialist operators.

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