Online quick commerce – a fad or fashion for shoppers?

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

This report looks at:

  1. The size of the quick commerce (Q-commerce) market; opportunities for growth
  2. Quick commerce shopper profile by age, region, gender, affluence, presence of children
  3. Claimed usage of quick commerce operators including Deliveroo, UberEats, Sainsbury's Chop Chop and Waitrose rapid; shopper missions including food-to-go and evening meal; categories purchased; claimed spend
  4. What matters to quick commerce shoppers including speed of delivery, range, brands, product quality, pricing, promotions; barriers to overcome