Retailers compared 2021

Shannon Goldsmith
Insight Analyst

Using a full analysis of our ShopperVista data between September 2020 and August 2021, we compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

This reports looks at:

  • Who is the shopper?
  • How do they shop?
  • What matters to them?

Looking for more retailer shopper insight? Visit our dedicated Retailer shopper insight hub

Join the Tesco Leadership team at the QEII Centre in London as we host this event in person, for the first time in two years.

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