The Aldi shopper

Bryony Perkins
Shopper Insight Analyst
@IGDShopperNews

In this report, we shine a spotlight on the Aldi shopper and ask three questions:

  • Who are they? How old and affluent are they, what region are they from, how big are their households?
  • How do they shop? What channels do they use, what missions are they on, what drives store choice?
  • What matters to them? How motivated are they by price, health, and the environment?

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