In this report, we shine a spotlight on the Amazon shopper and ask three questions:

• Who are they? How old and affluent are they, what region are they from, how big are their households?
• How do they shop? What channels do they use, what missions are they on, what drives store choice?
• What matters to them? How motivated are they by price, ease of shop, quality?

Looking for more retailer shopper insight? Visit our dedicated Retailer shopper insight hub