The evolution of the online shopper: part 1

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

The first report in the series covers: 

  1. The changing online shopper: who are the new online shoppers and how do they differ from pre-existing and lapsed online shoppers?
  2. The evolution of online shopping: which groups of shoppers will stick with the channel and what role will online play in overall shopping repertoires?
  3. Implications for online: what do online shoppers want from the channel and what new attitudes and behaviours have emerged? 

Read the second report in the series; The online path to purchase

Read the third report in the series; Brilliant basics, shopper marketing and media

Read the final report in the series; Online retailers compared