The online path to purchase

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

Online grocery shopping is evolving fast. In the next of our series of reports we explore the online path to purchase.

In the second report of the series we explore:

  • The six stages of the online path to purchase
  • Look at the role of favourites, previous orders, the checkout walk
  • Explore how shoppers make order amends

Read the first report in the series; the evolution of the online shopper

Read the third report in the series; Brilliant basics, shopper marketing and media

Read the final report in the series; Online retailers compared