The Quick Service Restaurant shopper

Rhian Thomas
Head of Insight - ShopperVista & FTG
@IGDShopperNews

This report provides snapshot shopper profiles for QSR operators McDonald’s, KFC and Burger King

  • Look at the profiles of these shoppers including age and gender as well as regional breakdowns
  • Explore the different missions they complete
  • Understand what shoppers are looking for, and their satisfaction rating on specific factors
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