Latest insights

Multichannel shopping in 2021 – unlocking future channel growth

Which channels will people shop in in the next 2-3 years? Find out more with our latest projections for large stores, convenience, discount and online.

Quarterly channel trends - Q4 2021

Find out about the latest shopping trends by channel, channel usage and changes in channel shopper demographic profiles.

Presentations

25/11/2021
This report looks at how shoppers intend to use different channels in the next 2-3 years including supermarkets, hypermarkets, online, online quick commerce, variety and food discounters and convenience.
11/11/2021
Find out about the latest shopping trends by channel, channel usage and changes in channel shopper demographic profiles.
10/11/2021
How do you tailor your plans to cater for different shopper missions across different channels? Find out more in our latest multichannel report..
A deep dive into variety discount shoppers

Read our latest variety discount research exploring category purchasing and differences in behaviour by discounter

Shopper attitudes towards variety discounters’ grocery proposition

Destination categories in variety discounters

Importance of brands in variety discounters

Impulse purchasing in variety discounters

Multichannel monthly shopper update – October 2021

The latest data on shoppers’ approach to multichannel shopping.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges